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THE DEBRIS OF MARKETING PREFIXES What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39…

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POINTNINE LINTAS APPOINTED CREATIVE AGENCY FOR ZESPRI The world’s largest marketer of kiwifruit, Zespri has appointed omni-channel creative agency PointNine Lintas for the Indian market. The agency will be putting together a multi-disciplinary team that to create a digital-first roadmap for building the category in the Indian market. The agency has put together a multi-disciplinary…

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SOUNDLOGIC APPOINTS POINTNINE LINTAS AS ITS FULL-SERVICE AGENCY TO LAUNCH NEXT GENERATION AUDIO RANGE Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand…

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MARKETING AUTOMATION IS HERE TO STAY: VIKAS MEHTA, CEO, POINTNINE LINTAS

For Vikas Mehta, CEO, PointNine Lintas, the trio of demonetisation, GST implementation and RERA impacted the advertising industry in a major way during the year. He also adds that 2017 has been a challenging year for most in the industry. More than the advertising sector, it was the developments in the Indian economy that impacted…

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POINTNINE LINTAS CREATES LAUNCH CAMPAIGN FOR INDIA GATE’S SUPERFOOD, QUINOA LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand. The agency unveiled an omni-channel campaign that deploys a combination of films, web/ mobile content, social media communities, on ground activations and a digital asset, http://www.quinoa.life/…

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LINTERACTIVE CREATES INNOVATIVE OMNI-CHANNEL CAMPAIGN FOR ROHAN BUILDERS Rohan Builders of Pune are among the first real estate companies in India to introduce a ‘Price Protection Policy’ back in 2008. The policy ensures that if the market price of the property bought falls, Rohan Builders refund the difference to the consumer. They have re-introduced this…

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HDFC ERGO ENTRUSTS LINTERACTIVE WITH THE DIGITAL MANDATE FOR A CAMPAIGN ON AUTO INSURANCE HDFC ERGO General Insurance Company, India’s third largest non-life insurance provider in the private sector, has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC…

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DELHI OFFICES OF LOWE LINTAS & LINTERACTIVE BAG NEW BIZ MANDATE OF INDIA GATE BASMATI RICE Continuing its momentum of offering clients an integrated solutions offering, MullenLowe Lintas Group has been mandated to offer its creative and digital services to India’s leading rice brand, India Gate Basmati Rice. While Lowe Lintas Delhi will handle the…

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LINTERACTIVE’S #SURVIVALOFTHEHITTEST TAKES SOCIAL MEDIA BY SURPRISE Mumbai: There is so much written and said of the great deeds and acts of famous personalities like Alexander the Great, Vasco-Da-Gama and Genghis Khan, including the great wars they fought and the dynasties they built in numerous countries. But if one were to question on how these…

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HOUSEFULL APPOINTS LOWE LINTAS & LINTERACTIVE DELHI AS ITS AGENCY PARTNERS HouseFull, a furniture brand with strong online presence, has awarded its agency mandate to two divisions of the MullenLowe Lintas Group. Lowe Lintas Delhi takes on the creative agency role for HouseFull, while LinTeractive Delhi takes on digital marketing. The two divisions will collaborate…

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LINTERACTIVE LAUNCHES ITS PROPRIETARY FRAMEWORK FOR DIGITAL TRANSFORMATION – DEEP DIGITISATION LinTeractive, the digital arm of MullenLowe Lintas Group, unveiled a proprietary framework named Deep Digitisation at a major regional industry event today, in Singapore. Digital Transformation is a subject gaining currency, both as an opportunity and a cause-of-concern, across the industry over the past…

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L&T APPOINTS LINTERACTIVE AS DIGITAL MARKETING AGENCY LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys. Larsen & Toubro (L&T) is often referred to as ‘the Builder of the India of the 21st Century’, and the Company that carries…