DELHI OFFICES OF LOWE LINTAS & LINTERACTIVE BAG NEW BIZ MANDATE OF INDIA GATE BASMATI RICE Continuing its momentum of offering clients an integrated solutions offering, MullenLowe Lintas Group has been mandated to offer its creative and digital services to India’s leading rice brand, India Gate Basmati Rice. While Lowe Lintas Delhi will handle the…
New Delhi: Continuing its momentum of offering clients an integrated solutions offering, MullenLowe Lintas Group has been mandated to offer its creative and digital services to India’s leading rice brand, India Gate Basmati Rice. While Lowe Lintas Delhi will handle the creative services for the brand, LinTeractive will work towards offering core digital capabilities. The…
LINTERACTIVE’S #SURVIVALOFTHEHITTEST TAKES SOCIAL MEDIA BY SURPRISE Mumbai: There is so much written and said of the great deeds and acts of famous personalities like Alexander the Great, Vasco-Da-Gama and Genghis Khan, including the great wars they fought and the dynasties they built in numerous countries. But if one were to question on how these…
HOUSEFULL APPOINTS LOWE LINTAS & LINTERACTIVE DELHI AS ITS AGENCY PARTNERS HouseFull, a furniture brand with strong online presence, has awarded its agency mandate to two divisions of the MullenLowe Lintas Group. Lowe Lintas Delhi takes on the creative agency role for HouseFull, while LinTeractive Delhi takes on digital marketing. The two divisions will collaborate…
LINTERACTIVE LAUNCHES ITS PROPRIETARY FRAMEWORK FOR DIGITAL TRANSFORMATION – DEEP DIGITISATION LinTeractive, the digital arm of MullenLowe Lintas Group, unveiled a proprietary framework named Deep Digitisation at a major regional industry event today, in Singapore. Digital Transformation is a subject gaining currency, both as an opportunity and a cause-of-concern, across the industry over the past…
L&T APPOINTS LINTERACTIVE AS DIGITAL MARKETING AGENCY LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys. Larsen & Toubro (L&T) is often referred to as ‘the Builder of the India of the 21st Century’, and the Company that carries…
LINTERACTIVE APPOINTS PUNIT SINGH TO HEAD ITS DELHI OFFICE New Delhi: LinTeractive, the digital division of MullenLowe Lintas Group has appointed Punit Singh as Vice President, Delhi. Punit has been mandated to drive business and growth in the north region for LinTeractive leading a team of highly-driven individuals. Punit joins LinTeractive from Askme Bazaar where…
LINTERACTIVE BAGS DIGITAL MANDATE OF STUFFCOOL; UNVEILS BRAND CAMPAIGN TITLED #LILTHINGSMATTER Mumbai: Recent months have seen the smartphone category in India throw up healthy growth numbers that’s bolstered the fortunes of many. Especially mobile and ancillary players like content providers, app developers, mobile accessory partners etc who have their hands full in ensuring they deliver…
LINTERACTIVE APPOINTS PARAG SHAHANE AS UNIT CREATIVE DIRECTOR Mumbai: LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has announced the appointment of Parag Shahane as Unit Creative Director. Parag has joined the team effective October 2015 and will report into Vikas Mehta, Group CMO | President, Group Marketing Services. At LinTeractive, Parag’s remit would be…
DR. AGARWAL’S EYE HOSPITAL AWARDS DIGITAL MANDATE TO LINTERACTIVE; UNVEILS #DARE2STARE, AN INNOVATIVE APPROACH TO EYE-DONATION The first-of-its-kind campaign aims at bringing about a change by encouraging more people to pledge their eyes for donation LinTeractive, the digital division of Lowe Lintas + Partners has won the digital marketing mandate for Dr. Agarwal’s Eye Hospital,…
LINTERACTIVE TO MANAGE ONLINE BIZ OF WOODLAND LinTeractive, the digital division from Lowe Lintas + Partners has been awarded the Woodland business. The new partnership comes on the back of Woodland’s close association with Karishma Lintas, a creative agency of the group (Lowe Lintas + Partners) that has been handling the brand’s creative mandate for…
LINTERACTIVE WINS DABUR HEALTHCARE & FOODS’ DIGITAL MANDATE Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur Healthcare & Foods division. The agency will handle products and platforms that include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, Liveveda.com and Daburmediclub.com. Krishan Kumar Chutani, EVP –…
